SEO Isle of Man, SEO IOM, Search Engine Optimisation Isle of Man, Web marketing Isle of Man, Web marketing IOM, Website marketing isle of Man, Website marketing IOM, Online Marketing Isle of Man

Nothing is more disappointing than having a beautiful website and finding that no one ever comes to visit it. What is the point of having a site if it is never seen? That is where SEO comes in.

Search engine optimisation, or SEO, is a marketing strategy to get your website noticed by Google and Yahoo. Why is it so important to have a website that can be found on search engines? Because they bring in a lot of business and potential clients.

Here is a common scenario many people face. Imagine a mother in Ramsey, Isle of Man is looking for a newborn photographer to take pictures of her new baby. She doesn’t go to the yellow pages anymore. The usual scenario is she goes to a popular search engine and types in the words "Ramsey Isle of Man newborn photographers". Like magic, she has a list of photographers with websites that show their work and portfolio, and she can easily see price listings and make a decision on where she would like to go.

If you are a photographer in Castletown, but don’t have a good page ranking, the odds are you won’t even be thought of as a candidate for this mother. Search engine ranking plays a vital role in having the advantage over your competition. It is very important to take the steps to get your page ranking higher with SEO tactics on your website.

So what can a person do to make a website from search engine friendly? First, the design itself makes a difference in how it can be optimised. Some designs are not suited for search engine searches, such as FLASH designed sites.

Web designers that also have SEO knowledge are very beneficial with your business. It can save you from having to pay for a lot of re-design work later on, and also keep you from continually have to backtrack to keep on top of search engine guidelines. A site that is designed to be SEO friendly really helps save time, money, and energy.

Choosing a web designer that is familiar with current SEO standards is also a plus because you know you won’t be penalised for having outdated SEO strategies. A great example of this is hidden text on the website. In the past hidden text was used to bump rankings, but search engines now overlook pages that they think have hidden text on the page. If a designer is not up-to-date with current search engine standards then your site might suffer for it.

Web designers understand the importance of designing sites with SEO. They know that the site design can influence how easily search engines can crawl the website, and know that design does matter in relationship to SEO. Find a company that can do both for you and you will not regret your decision.