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Axminster Carpets has revealed that approximately £1m of its domestic carpet sales per month is a result of Internet-based research by consumers, underlining the growing importance of www.axminstercarpets.co.uk in the manufacturer’s retailer support strategy.
Research carried out by Axminster Carpets highlights the incredible impact a quality website can have on a business and with it add to the value chain. Findings suggest that many consumers will visit the website as part of the purchasing decision, making its functionality and ability to deliver information an essential part of the buying process. With the manufacturer’s entire residential portfolio available to view along with a stockists search, online brochure and detailed company information, consumers are provided with the necessary tools and information to make a considered carpet choice.
“Axminster Carpets is a household brand, regarded as a manufacturer of fine quality carpet and it is essential that our website delivers upon the expectations of consumers,” explains Group Head of Marketing, Richard Lawrence. “As the first point of contact for many consumers the website must uphold our brand values and provide the information necessary to forward the purchasing process by driving them to the nearest stockist.
“Our research proves that we are getting the blend right and that www.axminstercarpets.co.uk is helping retailers to convert interest into sales, driving consumer footfall to store. More importantly, these consumer arrive with the Axminster Carpets name at the fore of their mind and with a distinct idea of the carpet they require.”
