Websites isle of man, Web Design IOM, Web Development isle of man, Website development IOM
Make the Whole Website Experience Customer Oriented
It doesn’t matter what type of business model you use–B2B or B2C. Your website should be a sales tool. There is little value in investing money into building a website that fails to recognize the potential your website has for filling your sales funnel. Too many business owners still view their website as something they need to confirm their business is a valid one, but nothing more.
#1 Reason to Build Customer Oriented Websites
A website that serves prospects before they become customers leads to customer confidence.
We all know that the competition on the internet is stiff. It can also be very stiff for local traffic as well. Your website must differentiate you from your competitors. Your customers are tired of being sold to. They don’t like being talked at. They want to feel that you are there for them. They want to do business with someone they feel confident in.
There are several ways your website can serve customers from the moment they first arrive there.
- Provide customer supportive features such as FAQs and a forum that allows existing and potential customers to ask questions.
- Treat prospects as though they are already valuable customers. Give them access to the kind of information that answers their questions.
- Include informative videos on how to use your product or how to benefit from your service. Avoid videos that are sales oriented. Instead, focus video content on educating and informing.
- Offer a place where customers can leave feedback about your product or service. If you truly provide excellent service, you don’t have to worry too much about "negative" feedback. Look at negative feedback as an opportunity to show what your business is really all about.
- Ensure your product descriptions are clear and detailed.
- Use top-quality photographs, using multiple views if possible.
- Don’t write hard-sell content. Use content that is customer-need’s focused and informative. Include calls to take action, but don’t pressure with the "this offer only lasts for the next 24 hours" pitch.
These are all basic things that aren’t difficult to implement. They are easy to build into the website as it is developed.
Additional features that engage customers can also help.
Depending on your market niche, you may want to include other features that create a positive customer experience.
- Financial sites may benefit from adding different types of calculators-mortgage, investment, tax, etc.
- Some businesses benefit from adding an interactive online forum where their customers can share tips. Look at Microsoft. Their forums turn users into their product support service. It’s a model that works.
- Live chat can be a tool for closing a sale or retaining a customer.
- Any business that ships product will find that providing order tracking helps to keep customers happy.
When you approach your website as a customer service tool from the start, it will show through. The message you deliver is far more likely to achieve the positive results you want. When customers feel confident that you are going to deliver massive value, your customer base will grow, whether your primary target is local business or internet business.
