Web design Isle of Man, Website redesign Isle of Man, Web marketing Isle of Man, Web hosting Isle of Man
Do you have visitors to your website but very few of those visitors take action? Then it might be time to rethink your website design. Web design has the power to convert more prospects into leads and customers than most business owners realize. Achieving this goal is the #1 reason you should consider redesigning your website.
Redesign Your Website to Generate Leads and Convert Leads into Customers
As a business owner, your website has the potential to generate leads and to convert leads into customers, if you design it to do this. This is the most important reason for redesigning your website. All others don’t compare. Even re-branding isn’t as important.
Far too many business owners think of the business website as something they have to have while the site’s potential to grow the business is sadly overlooked. This is a missed opportunity. Even if 100% of your business comes from personal contact, having a website that is designed to lead contacts who visit your site to hire you, your website has accomplished one of its most important goals–conversion.
Your website is more than information source. It is a sales tool.
Elements of a Successful Website Redesign
What are the essential elements that should be considered in a website redesign?
- Your point of view. Most websites focus on what the business is. not on what it does for the customer. This is a serious mistake. The customer visits your site because he/she has a need. It should be apparent immediately that your business is the answer to that need. Content should have a customer-centred focus, not a me-centred focus. Typical me-centred content opens with "Business Y does X." Customer-centred content would open with a solution your business has for their business. "Wondering how X could improve your bottom line?" Or "Business Y shows you how to stop X from hurting your business." The difference might seem subtle, yet it has the power to make a major impact on lead flow and conversion.
- Layout. Three columns handled carefully can increase organic search results. For example, a news column on the left can help search engine optimization (SEO) by changing content on the page frequently for your business’ keywords. An offer for an Instant Quote or Free evaluation (or contact form), ebook offers, options to click on informational videos and testimonials perform well in the right column. Then make sure the content and visual impact of your central main panel is customer centred. Don’t have news content? Consider two columns.
- Keep vital information above the "fold." This is a term that goes back to the newspaper era’s heyday. Today instead of referring to the fold in the middle of the newspaper, it refers to the bottom of the computer screen. Many sites include so many graphics at the top of the page, the customer has to scroll down to see what the website is about. NOT GOOD! Most potential customers will click away if they found you through organic search. Make sure your most powerful message is at the top. If you get that right, customers will scroll down the page.
- Your keywords. Don’t overlook the importance of optimizing your content for SEO. Google has moved away from using hidden meta keywords. Instead, it looks at your content–page titles, headings and content to rank your site. In order to be found through organic search, you must make sure your content is both of interest to potential customers and fits the search terms those potential customers will use.
- Add a blog. Blogs add new content to a website. This improves SEO because Google likes to see fresh content. It suggests a website is interesting and up-to-date. Even a once-a-week post can make a difference. If you don’t feel you can keep up with even that, then Web Solutions can help you. A blog that isn’t posted to doesn’t project the image of a company that is vibrant and excited about what it does.
Pay attention to these elements, and you can convert a website that does very little for growing your business into one that is generating income for your business. You pay for hosting your site every month. Why not experience more benefits from your investment?
